The House of J.C. Le Roux Provides a Silver Lining for Lock Down Wedding Blues
Many beautiful brides-to-be and their partners were looking forward to celebrating their wedding day in early 2020… until the COVID-19 lockdown altered their nuptial plans…
The House of J.C Le Roux understands how easy it is for even the most fun-loving and optimistic bridal couple to lose their sparkle when wedding plans fall through. In an effort to banish the bridal blues, the renowned sparkling wine-brand has launched #JCSilverLinings – because in the world of J.C Le Roux there is always a silver lining.
Brand Manager Michelle Michael explains, ‘The House of J.C. Le Roux understands how difficult the lockdown has been for everyone and recognises all the little things South Africans have been doing to stay positive. Our team has been keeping a keen eye on the social media scene and recognise the efforts of brides and grooms-to-be across the country to remain upbeat. The #JCSilverLinings campaign aims to surprise and delight 200 disappointed bridal couples who have had to postpone their weddings due to lock down with the little silver lining they need. ‘’
One of these bridal couples – Carly Fillis (33) and Nathan Goodall (35) – shared their story of the postponement of their wedding day on social media, which was spotted by the J.C. Le Roux team. The pair from Johannesburg spent months planning their perfect, fairy tale wedding which they envisaged as an intimate and informal outdoor event that would reflect their light-hearted and relaxed approach to life. However, they had to put this dream on hold when the lockdown was announced in March, as the wedding date was set for 8 May.
Their story is one that touches the heart. They first met in 2014 when Carly showed up at Nathan’s 29th birthday party. As it turns out, his sister happened to be a good friend of Carly’s and Nathan had secretly set his sights on her four years before. The spark was ignited that evening and when he asked her out on a date, the mutual attraction led to more time spent together as a couple. Love blossomed and five years later, on 12 April 2019, he popped the question and they set their wedding date. ‘We were destined to be together, and this is a bump in the road we just need to get over,’ says Fillis.
‘I wasn’t expecting anything, and I was feeling ‘kinda blue’ when the call came in to let us know we were chosen to receive a hamper from J.C. Le Roux. We were both overjoyed and did a little dance around the living room,’ she laughs.
Marketing Manager Nicola Coubrough says the stories shared on social media by bridal couples that have encountered similar disappointment have touched their hearts. ‘To those couples who have had to cancel their wedding because of lockdown, this is our small way of saying it will soon be your time to sparkle. We hope our hampers give them a reason to celebrate while they wait for the moment they will walk down the aisle on the most important day of their lives together.’’
Bridal couples across the country will be delighted to know that there is yet another surprise silver lining on the horizon courtesy of the House of J.C. Le Roux, to be revealed on social media later in the month. Watch this space.
Anyone who would like to be part of the #JCSilverLinings action on social media can follow J.C. Le Roux on Twitter, Facebook and Instagram.