Fragrance Focus: Louis Vuitton
Louis Vuitton has just announced its very first fragrance film campaign, showcasing two Academy Award-winning talents: House Ambassador Emma Stone and Director Sam Mendes…along with a gorgeous new scent, Attrape-Rêves – the perfect wedding day fragrance…
As well as being Louis Vuitton’s first fragrance film, this is a first collaboration for the House with acclaimed British Director Sam Mendes assisted by Director of Photography Hoyte Van Hoytema. Mendes was delighted to work with Emma Stone, whom he has previously directed at Broadway in his revival of the musical Cabaret. Winner of the Academy Award for Best Actress in 2017 for her role in Damien Chazelle’s La La Land, Stone brings her versatile presence and sparkling charm to the multi-facetted portrayal of a woman in this short film.
The vibrant short film looks at the different moments and emotions in a woman’s life journey, reflecting the spirit of travel and passion that is central to Louis Vuitton’s values. The changing backdrops also evoke the contrasting personalities of the exceptional perfumes within the Louis Vuitton fragrance collection.
“I am proud to unveil our first fragrance short film starring the incredibly talented Emma Stone. This marks another milestone to the success of our fragrance collection.”Michael Burke, Chairman & CEO Louis Vuitton.
The film will drop on September 13th 2018, tying in with the launch of Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.